Unlocking Potential
New D1 Training Facility in Crystal Lake to Shape Future Athletes
D1 Training, a leading fitness enrichment concept utilizing the five core tenets of athletic-based training, will be opening a new location in Crystal Lake at 6107 Northwest Hwy, Suite D on December 15. The new group fitness facility employs a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals.
Dan Mourning will join a roster of impressive existing franchisees, including professional athletes like Kylie Fitts and Jordan Gay. Additional D1 partners include NBA star Chris Paul and Heisman Trophy winner Tim Tebow.
The new Crystal Lake location is owned and operated by local entrepreneur and longtime sports enthusiast Dan Mourning. After building a successful career in enterprise software, Dan reached a point where he was ready to pursue a lifelong dream — owning a business of his own. He knew he wanted something that reflected his values and passions. A three-sport athlete in high school, Dan attributes much of his professional success to lessons he learned competing in youth sports. That lifelong connection to athletics ultimately led him to D1 Training. Now, he's channeling the same drive he had as a young athlete into building something meaningful for his community.
“Growing up, I fell in love with sports and competition — but we never had anything like D1 Training to help us take our game to the next level,” said Mourning. “Having fun is always the most important part of playing, but sports also taught me lifelong lessons — how to be a good teammate, what it takes to succeed, and win or lose…character matters. With this new location, my goal is to give young athletes the opportunity to grow, reach their goals, and gain the confidence and character that will benefit them far beyond the field.”
D1 Training offers four age-based programs including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers group, semi-private, and one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or fitness goals, regardless of age, or athletic background.
“Dan is the ideal candidates to bring the D1 Training experience to Crystal Lake,” said the brand’s Chief Operating Officer, Dan Murphy. “We’re thrilled to welcome him to the D1 family and are confident in his ability to show the Crystal Lake area what they’ve been missing out on. D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their athletic goals. Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know Dan will do just that in Crystal Lake and its surrounding communities.”
Strategically expanding across the nation through franchising, D1 Training has more than 100 performance centers open with over 100 additional locations in various stages of development. The brand is currently seeking financially qualified business builders, former athletes, and entrepreneurs, who share a passion for fitness and youth sports, who are ready to make a positive impact on their community.